About Azora

Built for cities, by those who understand them.

We founded Azora because we saw a disconnect between the rapid pace of the sharing economy and the tools available to local governments. Our mission is to bridge that gap with defensible data.

Why Now?

After watching private equity firms prioritize short-term profits over customer success in the STR compliance market, the team reunited to build a better solution. Azora operates with a lean structure, leveraging deep industry expertise to deliver sustainable, effective solutions for municipalities.

The team previously built STR Helper, which was acquired by Host Compliance in 2019. After the acquisition and a three-year non-compete period, they returned to rebuild from scratch with lessons learned and improved technology.

Azora Software was founded by three experienced professionals with complementary expertise:

John Spencer

CEO

Business development and strategic leadership. Scaled the original STR Helper from $40,000 to $1.3 million in ARR in 18 months.

Bob Peterson

COO

Former city manager of Garden City, Utah, with deep municipal operations knowledge. Understands the challenges cities face with STR compliance firsthand.

Kenny Jacobson

CTO

Seasoned software developer and architect. Re-architected the entire platform using modern technologies.

Connect with our leadership

Interested in learning more about our deployment process or technical capabilities? Our leadership team is available for direct consultation with city officials.

Get in touch